Kabk17 dots lila

Jordy van Look (NL)

jvlook@gmail.com

+31(0)655718678

Internship at Studio Rik

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Project

The Human Paradox

If media wants to be successful, it needs to be relatable. This is called the Lowest Common Denominator: if the dumbest guy in the audience can relate to it, then so will the rest of them. So that guy then becomes the target audience, and the story goes a mile wide, but an inch deep. My project focuses on the opposite. I want to go an inch wide, but a mile deep. I want to show that I am human, just like everybody in the audience. A story about hating your own crying child, is actually about selfishness. If you dig deeper it’s about identity, or even humanity. I can’t reach that depth by pretending to be somebody else. I can only do that by being undeniably me, by drilling down so deeply into myself that I reach the bedrock of humanity.

Thesis

The Human Paradox

If media wants to be successful, it needs to be relatable. This is called the Lowest Common Denominator: if the dumbest guy in the audience can relate to it, then so will the rest of them. So that guy then becomes the target audience, and the story goes a mile wide, but an inch deep. My project focuses on the opposite. I want to go an inch wide, but a mile deep. I want to show that I am human, just like everybody in the audience. A story about hating your own crying child, is actually about selfishness. If you dig deeper it’s about identity, or even humanity. I can’t reach that depth by pretending to be somebody else. I can only do that by being undeniably me, by drilling down so deeply into myself that I reach the bedrock of humanity.