Kabk17 dots lila

Project

You Choose, I Seduce

How can I amaze the viewer with fruits and vegetables again? I have to confess that I have an obsession with food.

'You choose, I seduce' is a project where I, as a staged photographer, experimented with what the role of colour on food is and how I can use colour as my manipulation tool to play with the food consumer. This leads to a series of still life where, first, I show my concern towards the makability of these products and, on the other hand, I constantly explored how I could alienate fruits and vegetables using color to make it more astonishing for the viewer. In this constant play I discovered how I could seduce the viewer or use repulsion to mislead the consumer.

Thesis

MMM, FINGER LICKING, the future of food

My obsession with food was always there, but after living in Finland it came back stronger than ever before. Not that I eat extremely healthy, biological or everything that I choose is fair-trade, but I try to make conscious decisions and to search for good food possibilities.

Nowadays as food is a hot topic there is plenty information to be found. There are many new movement and trends in the field of food. This made it even more interesting to research what the food of the future might be. My admiration goes mainly to new possibilities in the future of food & food photography. Therefore, I will focus on three questions: Is edible art a possibility for the future? What makes food so appealing and what is important in food photography?