Kabk17 dots lila

Project

On the move - A sophisticated O2O service as a methodology to regain the lost values in rapid development in Seoul, South Korea

Rome was not built in a day, but Seoul was. Seoul has changed a lot in a very short period of time. During these rapid physical changes, in which a small village became the second largest metropolis in the world, people had to go through many cultural changes. Koreans have developed a unique way of using public space. They have created so many indoor spaces for social gatherings. This unique use of space is about to change again through on-going developments in the O2O. In my project, I aim to develop a use of public space in such a way that is more effective while fitting the typical Korean culture. Without forcing people or maintaining current convention, but by maximising the potential of what people already use most in their daily lives.

Thesis

On the move - A sophisticated O2O service as a methodology to regain the lost values in rapid development in Seoul, South Korea

In my thesis, I researched the historical transformations of public spaces in Seoul and track down the changes in how those spaces are currently being used. Furthermore, I analysed which influence these changes have on the interaction between Koreans. By comparing between the past and present, I examined how the development of urban space has changed people’s activities in Seoul. Subsequently I researched the development of the O2O service in South Korea, the striking point of O2O and the effect it had on people’s activities. The thesis led to having a better insight of the current situation. Furthermore, I hope to make a contribution to introduce Koreans an advanced way of using space aligns with Korean culture.