'Veld' is a display typeface family designed for large scale use in the physical environment. Inspired by sign painted vernacular of South Africa, striking a balance between functional and quirky.
'Veld' aims at being a utilitarian workhorse that gets the job done without much fuss. It is a low contrast sans serif with a large x-height, initially created with a broad nib marker and some tool rotation. There is a visibly humanistic element, this motion and quality is highlighted in heavy turns and brush stroke-like flat endings. It maximizes the surface area of each letter, especially in the black weights, to get the most out of any given medium. A modest approach to conventional forms that are not overly refined.