This is a serious editorial typeface made for printed matter. It is made to work in books and magazines, giving a dominance to the texts and images while still retaining a distinct character. It features subtle sharpness which gives it personality and spike; allowing it to be used in posters and branding.
Its proportions are vaguely reminiscent of grotesque forms, where widths are more even and similar, but with some broad nib contrast mixed in which makes blocks of text become more dynamic.
The foundations of the family are the text styles, a regular contrast serif with italic and bold for emphasis and the finishing touches are more refined display cuts which excel in bigger sizes showing off unusual, yet subtle forms.