Winner of the Royal Academy Master Department Award: Type and Media
'Driver' is a typeface that fits the whole car. Inspired by the world of motorsports, it is a modern interpretation of the squarish styles from the sixties and the aesthetics of car races.
The smaller version is a variable font that adapts to a responsive interface. It enables the designer to link the visual parameters of the typeface to any condition like luminosity, size, background color and visual hierarchy. It is meant to be applied in the dashboard, navigation control, windshield display and any interface inside the vehicle.
The bigger version is a typeface with four extremes for headlines, intended for branding and editorial environments. It explores the possibilities of the square round shapes and the contrast between widths and weights. It also includes a set of decorated numbers.