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'Gerald' is a typeface system that reflects on the super-elliptic design space and dives into the heritage of German type design of the early and mid 1950s like the work of Georg Trump, Hermann Zapf and Friedrich H. E. Schneidler. 'Gerald' aims to be used in editorial design. It consists of serif and sans-serif family members. The serifs with their corresponding bold and italics are aimed for mid-range reading. The sans-serif members which are much more outspoken, are to be used in headlines.